Being More At Genesis Burson-Marsteller As part of the global Burson-Marsteller group, we are committed to Being More for companies, organisations, governments as well as the communities where we are present. This means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact. Being More by Giving Back We are saving children’s lives with just 100 rupees at a time “For the cost of a cup of coffee, GBM team members are contributing the gift of life to kids in need,” Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller sums up how easy it is to go beyond our daily lives and give back to the community. Earlier this year, the Genesis Foundation, led by Prema, launched its Power of 100 campaign. The Power of 100 demonstrates that even the smallest contribution—just Rs 100, or about USD 2—can go a long way toward saving the lives of those less fortunate. For us at Genesis Burson-Marsteller, this was a perfect way to go beyond Being More for our clients and for the company to Being More for the community. As part of the Power of 100, more than 200 employees at Genesis Burson-Marsteller are donating Rs 100 per month to the Genesis Foundation through automatic payroll deduction. “It’s rewarding to see so many people participate in the programme and even more rewarding to know how much it’s helping the children,” said Prema. Since 2001, the Genesis Foundation has been helping families across India by providing financial support to critically ill children from orphanages, or whose family income is less than Rs 7,000 (approximately USD 140) per month. Children receiving aid from the Foundation suffer from a range of life-threatening ailments including cancer, cardiac disorder, organ failure, thalassemia and extreme deformities. All funds donated to Genesis Foundation go directly toward the treatment of these children, with over 500 treated since it began. For more information on Genesis Foundation or to find out how you can participate in the Power of 100, visit www.genesis-foundation.net.