Your Career Path

If you are looking for a career in communications, we offer opportunities in a range of areas. Depending on your interests, qualifications and aptitude, you could be working for public relations, public affairs, digital marketing or The Core.

Public Relations: As a public relations professional you use your abilities as a communicator to help create and manage the reputation of your clients. Exceptional verbal and written communication skills are must, of course, and so is the ability to think on your feet.

Public Affairs: Treading the delicate path between policy, reputation and government relations, public affairs needs an understanding of policy, functioning of the government and the bureaucracy, sectoral knowledge, specifically in ITES, healthcare, pharma, infrastructure, telecom, food and food processing, and domain expertise within policy, like in taxation (direct and indirect) and competition law.

Digital Marketing: The digital media space is extremely dynamic and exciting. New trends, the ability to create conversations around your clients’ companies and brands, and aiding the offline efforts for reputation management are some of the main objectives for the digital marketing team.

We look for individuals with the ability to understand business and brand dynamics, the role of communications and consumer behavior, and a deep understanding of digital communications functions, tools, practices, benefits and limitations.

The Content Bureau: Content is at the core of all communication. The Core offers a wide spectrum of editorial, research, design and knowledge advisory services that our clients the edge. The ability to write well, design well and conceptualise the finished product are some of the qualities we look for. Strong language skills are a must for an editorial position, while designers need to be able to think outside the box and be able to use the prevalent design tools.

Besides these, we frequently have openings in the functional areas of finance, HR, compliance, IT support and others.

Rising up

Within each of the business units, there are broadly four levels where you could be working:

Client executive: You start out as a client executive, supporting the client manager in successfully executing ongoing projects and programmes, as per the service quality expectations of the firm.

Client manager: A client manager assists the client leader in the planning and execution of programmes for the assigned clients. In addition, you will support and implement client projects within the Genesis Burson-Marsteller network.

Client leader: A client leader heads a practice area or geographic location, and is responsible for the development and growth of his or her practice/location. Additionally, as a client leader you will assist the business leader in developing and implementing the strategic business initiatives of the firm.

Business leader: As a business leader, you drive the business and are responsible for its overall smooth functioning and growth of the business, as well as the growth of your team.

For details on career opportunities with us, click here.